SOULMATE

RolePackaging, Branding, Naming
Overview

Soulmate is a mixed drink that reinvents Brazilian refreshment through an unexpected and vibrant combination of ingredients, blending attitude, flavor, and cultural identity in a single can. Inspired by the dual meaning of its name, the idea of a “soul mate” and the iconic southern Brazilian herb, erva-mate, traditionally used in chimarrão, the brand transforms a deeply rooted regional element into a bold, contemporary experience designed for a young and expressive audience.

SOULMATE
SOULMATE
SOULMATE
SOULMATE
SOULMATE
SOULMATE

Concept

With its unusual and refreshing taste profile, Soulmate bridges tradition and spontaneity, honoring Brazil’s heritage while speaking the visual and emotional language of a new generation. Its bold, fun color palette reflects this energy, turning the product into more than just a drink, it becomes a statement of connection, freedom, and shared moments, where authenticity leads and every sip feels alive.

SOULMATE
SOULMATE